Brief
This brief commissioned me to create advertising campaign series for a two adverts, this is focused on the benefits of the product or service from it’s attributes. These adverts will be driven on the basis of a single minded proposition(SMP) based on the topic that is chosen. The topic that I have chosen to based this project on is on food that focusing on the aspect of cooking skills.
Concept
These adverts focus on the lack of cooking skills that are targeted at the perspective of a person that messes up on basic meals specifically. This is for the reaction from the market to respond as “ah, yes. I cook exactly like that. I need to go there and do that course”. These will be seen as crazy and impossible photographic visual imagery, however, convey the main targeted message of the purpose to go to do Capsicum Culinary Studio.
Moodboard
Campaign
Mockups
